DemandIT
Our Services
DemandIT’s Marketing Services
Market Assessment
• Analysis of important target market characteristics, market sizing, etc.
• Segmentation of market and profiling the ideal target customer(s)
• Identification and profiling of direct competitors, near-competitors, and potential partners
• Independent review of existing market assumptions and analyses
Marketing Strategy Development or Refinement
• Marketing plan development and refinement
• Budget analysis, resource planning and market mix assessment
• Alignment with field sales, channels, and overall corporate objectives
• Developing and tracking meaningful marketing metrics
Integrated Campaign Strategy and Plan Development or Refinement
• Strategy and high performing campaigns including webinars, e-news, conferences, social media, SEO/AdWords, and product launch campaigns.
• Messaging strategy and implementation support
• Content map and compelling deliverables:
Product Launch Planning and Implementation
• Overall go-to-market strategy, communication elements and timing
• Demand generation channels
• Resource requirements and allocation
• Implementation support
Market Assessment
• Analysis of important target market characteristics, market sizing, etc.
• Segmentation of market and profiling the ideal target customer(s)
• Identification and profiling of direct competitors, near-competitors, and potential partners
• Independent review of existing market assumptions and analyses
Marketing Strategy Development or Refinement
• Marketing plan development and refinement
• Budget analysis, resource planning and market mix assessment
• Alignment with field sales, channels, and overall corporate objectives
• Developing and tracking meaningful marketing metrics
Integrated Campaign Strategy and Plan Development or Refinement
• Strategy and high performing campaigns including webinars, e-news, conferences, social media, SEO/AdWords, and product launch campaigns.
• Messaging strategy and implementation support
• Content map and compelling deliverables:
o Customer: case studies, ebooks, videos, success books.• CRM account and contact segmentation/reporting/alerting, marketing automation lead scoring/campaign flows, Google site analytics.
o Influencer: media articles, analyst reviews/research reports/ position papers.
o Company: white papers, survey papers, scenario demos, product sheets, press releases, key word blog posts.
Product Launch Planning and Implementation
• Overall go-to-market strategy, communication elements and timing
• Demand generation channels
• Resource requirements and allocation
• Implementation support